As retailers look for new opportunities in 2009, trend-setting brands, such as Johnsons Lawn Seed are pleased to announce ways to guarantee success for the new season and take advantage of sales opportunities.  "Newly launched Multi Purpose Feed and Seed can be displayed in both feed and seed facings so it means double opportunity for sales," explains Miranda Harris, Marketing Manager for Johnsons Lawn Seed. 

"As well as a great retail opportunity, striking results can be achieved quickly with this two in one process whether this is for a new lawn or overseeding an existing lawn.  Seed establishment is improved resulting in a healthier, dense and better looking lawn which is resistant to wear and tear."  Sales of lawn seed showed considerable improvements during the summer months of 2008, compared to 2007 and Multi Purpose lines accounted for half of the market's value of lawn seed sales as shown in recent research from GfK*.  

Multi Purpose from Johnsons Lawn Seed was launched at GLEE 2008 and will be available in leading garden outlets in Spring 2009 in 3 sizes: 250g, 500g and 1.5kg.

 * Source: GfK Marketing Services (United Kingdom)