Attracting the younger age group of 35-44 year old gardeners into the garden centre seems to make good sense for Johnson's Lawn Seed. Recent research published by HTA Retail Group shows that staff expertise and knowledge is so important for this group of, often inexperienced gardeners.*

"They don't have the time to make mistakes in their garden and that's why we have come up with a 'live' step by step guide on DVD explaining how to achieve a lovely lawn," explains Miranda Chambers, Marketing Manager for Johnson's Lawn Seed.

The new DVD will be available on general release at GLEE as will the new range of Johnson's Garden Care products. Visit stand G28 Hall 5 to receive your free gift and view the DVD.

*Source HTA Market Analysis Report 2006.