The world demands a lot from its grasses: nutrition, resilience, performance, easy maintenance. And each year our customers rely on us to produce better seed varieties than we did the year before. So we spend a lot of resources on the lab and our research plots. Roughly 10% of our 800 employees are involved in research. We run plant-breeding programmes across the world to produce varieties that flourish in harsh climates, on challenging soils, and for the most demanding and critical audiences on the planet. That's why our grasses are more likely to be chosen for major events like the football World Cup.